Westmoreland is the westernmost parish in Jamaica, located on the south side of the island. It is situated to the south of Hanover, the southwest of Saint James, and the northwest of Saint Elizabeth, in the county of Cornwall. The chief town and capital is Savanna-la-Mar, a famous tourist destination, is also situated in the parish.
Premier Attraction: Rick's Cafe
Rick's Cafe by its founder, Richard Hershman, in April 1974. At the time, Negril was a sleepy fishing village with little development, it lacked many modern amenities such as electricity, telephone and hot running water. Our beautiful little cliffside location was originally owned by a local doctor, the son of the first Governor General of independent Jamaica.
RICK’S CAFE was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril's majestic seven mile beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs. Over the years, visitors and locals alike have designated Rick's Cafe as Negril's premier gathering spot and our sunsets have become a Jamaican tradition.
IN ADDITION to the beautiful views, Rick's Cafe is fortunate to have one of the most incredible coves along the West End Cliffs. From our cliffs, countless visitors and locals have jumped or dived into the crystalline water below. Our highest platform jump is 35 feet and ensures the thrill of a lifetime.
7 Mile Beach
The Seven Mile Beach is located on Jamaica’s western coast on the shores of Negril. It features golden sands hugged by the curved arrangement of the town on the longest continuous stretch of beach on the island. There is a lighthouse located at the end of the beach and majestic cliffs are visible further up the shore. A truly dramatic vista! Seven Mile Beach appeals to many travelers, including those looking to participate in active pursuits and social opportunities.